Saturday, May 12, 2018

Flying high


In a few weeks we'll celebrate the third anniversary of acquiring our wonderful small business. The time has simply flown by. Since its acquisition, the business has doubled in size. As you can imagine we’ve been incredibly busy managing this growth.  This included renewing most of its systems, processes and infrastructure.

Projects we’ve completed to date include:
  • rolling out a new accounting system,
  • introducing a customer relationship management system, 
  • rebuilding its website on a modern e-commerce platform,
  • refreshing its sales and marketing program - an exercise that’s included a new catalogue, new email marketing campaigns, online advertising and a new custom-built trade show booth,
  • refreshing its corporate identity, and
  • adding four new suppliers.
At the same time, our outsourced warehouse has relocated to larger premises and we’ve taken on dozens of new customers nationwide.  A second phase of projects is now underway.  These build on the foundations we’ve put in place; and once finished; should allow us to double the size of the business again.  This includes a software automation project that will ultimately see orders flow from our website into our business systems and then on to our warehouse with little or no human intervention.  We’re also adding new functionality to our upgraded website and building additional websites designed to enhance our customer service.


It’s been an astonishing ride filled with plenty of highs and lows.  Highlights to date have included winning four industry awards; Supplier of the Year, two Toy of Year awards and more recently Best Stand at the annual industry Toy Fair.  As sales have doubled we've been delighted to witness one of our brands quietly establishing itself as an emerging market leader in its category.

However, the most transformative change in recent times has been the much-anticipated appointment of a part-time business manager.  This role is progressively freeing Garry and I from an increasing array of administrative tasks.  We’ve suddenly found ourselves with free evenings and weekends; along with an ability to finally plan a few business trips and vacations that were previously impossible without closing the office.

Qantas must love us!  Over the next seven months we have no fewer than six trips scheduled.  This includes a ten-day business trip to San Francisco to meet with two of our largest suppliers, a week’s vacation in Fiji to celebrate Garry’s 50th birthday and a Christmas vacation in New Zealand. We also have our regular trip to Melbourne in August where we exhibit at an annual Gift Fair, plus flights to Hong Kong for its annual toy fair and our annual trek to Nuremberg, Germany in January next year to meet with our suppliers.

Our trip to Nuremberg next year has been routed via London.  This gives us an opportunity to attend the London Toy Fair and hold planning meetings with one of our key suppliers.  We’ll be flying on the new non-stop Qantas route from Perth to London in its uber comfortable Dreamliner.  Then while on our way to Nuremberg we’re spending a weekend in Krakow, Poland.  This will give us an opportunity to experience firsthand the Nazi concentration camps of Auschwitz-Birkenau.


This flying visit to Poland, and our week in Fiji, will add another two countries to my travel map and bring my count to 70 countries (if you include three very fleeting visits to countries where we briefly crossed the border but didn’t stop for more than a few minutes).  Garry worked out that by Christmas both of us will have done enough travel to finally renew our Platinium status with Qantas.  It's been more than five years since I lost my Platinum status and even longer for Garry.  Garry recently celebrated achieving lifetime Gold status with Qantas, a milestone I’d achieved several years ago.

While in New Zealand for Christmas we're planning a week-long road trip through the Taranaki region.  This will be my first visit to the area.  Once completed I'll have effectively visited every corner of the country for the first time in my life (with the exception of Stewart Island - which is on my travel bucket list!).  Finally, we're taking a weekend off while in San Francisco to spend a few days trekking through the Redwood Forests of Northern California.  We drove through the area without stopping six years ago so it will be fun to spend quality time among the forest giants.

After three years of hard slog it's wonderful to finally find ourselves with more time and flexibility to travel again.  Long may it last!

Wednesday, May 09, 2018

Tilba Surprise


Our new business manager is already making a huge difference.  With another person involved in the business we finally have a little flexibility in scheduling time away from the office.  Last weekend Garry and I took a day off to enjoy a three-day weekend in Central Tilba.  Friends invited us to join them for the annual Narooma Oyster Festival while enjoying the comforts of their spacious holiday home on the outskirts of Central Tilba.


Tilba proved to be a wonderful surprise.  This village of fewer than 300 people is protected by the National Trust.  As a result, it’s historical country cottage buildings and picturesque village atmosphere has been carefully preserved.  The town is filled with all manner of adorable tourist stores including a traditional candy shop, cheese factory, art galleries and a double-storey pub with a classic balcony façade.

The locals also maintain flower gardens, herb gardens and orchards that give the entire village a postcard-perfect look and feel.  It’s no wonder the Australian edition of River Cottage was filmed here for four years from 2013 to 2016.

It took us almost five hours to drive 370kms down the south coast on Friday morning. We left home shortly after 7am, stopping briefly in Milton for a hearty vegetarian breakfast at Pilgrims, before finally arriving shortly after noon.  We couldn’t have picked a better weekend.  The weather was warm and sunny for the entire trip. 


The festival the following morning was a bustling affair with plenty of oysters, live music, local artisan stalls and country food stalls.  Afterwards we visited the ocean mouth of the Wagonga Inlet to watch sea lions frolicking and relaxing on the local breakwater’s rocks.  Our final day in Tilba was spent walking the shore around the delightfully scenic and picturesque Mystery Bay; located a short 10-minute drive from Tilba.


We then finished our weekend with a late Fish & Chips lunch on the waterfront at Bateman's Bay before heading home via the inland route of Crookwell and Goulburn. We arrived home shortly before 8pm on Sunday feeling wonderfully refreshed. Tilba proved well worth the drive.  We hope to return again before the year ends.